At That Pitch, we negotiate directly with each library to establish industry-standard pricing structures for sync fees, royalties, and other payments. When you opt into either non-exclusive or exclusive opportunities, you are automatically agreeing to the deal structures that our library partners offer.
How Do the Deals Work?
Each library has its own pricing model, similar to how platforms like Spotify and Apple Music pay different rates depending on factors like territory. Just as Spotify and Apple pay your music distributor, who handles the complex accounting for you, libraries like Soundstripe and Feed.fm pay That Pitch directly. We manage all the negotiations and accounting with our library partners, so you don’t have to worry about the intricate details—our system works the same way as your distributor does for streaming services.
Here’s an example of how these deals might work:
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70/30 Split in Favor of the Artist: A library might offer a 70/30 split, where the artist receives 70% of the licensing fee. This could be part of a high-ticket subscription service, like one aimed at video game developers, where the fee is prorated. This means there’s a large pool of money, and it gets split among all contributors based on the percentage of usage your track receives.
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A La Carte Licensing Option: Some libraries offer an a la carte option where the artist receives 50% of the licensing fee. For higher volumes of licenses sold, the artist may receive a larger share, potentially over 50%.
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Flat Fees and Territory-Based Pricing: Some libraries use flat fees that vary based on territories. For instance, if a track is licensed in a country where the currency is worth less, the pricing might be lower to accommodate that market. While it may seem like the payout is smaller, it's still considered an industry-standard rate because it reflects the territory’s ability to monetize the track. Many variables—such as the type of usage, market size, and licensing territory—can impact pricing.
For more examples of these variables, check out this article.
How Are Deals Approved?
Before any library becomes a partner, we carefully review their financials and pricing models. A committee of experienced sync artists and producers evaluates each deal to ensure it meets industry standards. This group, with a deep understanding of the nuances of the sync industry, ensures that all artists working with That Pitch are fairly compensated.
By opting into That Pitch, you’re benefiting from these pre-negotiated deals without having to manage the complexities of individual pricing structures. Just like how your music distributor collects streaming payouts on your behalf, That Pitch handles all licensing deals and financials with our library partners, ensuring you get paid fairly for your work.