At That Pitch, YouTube Content ID plays a major role in protecting your music, keeping it easy to license, and making sure your tracks are accessible to 100+ production music libraries.
This guide covers everything you need to know: why Content ID matters, why we manage it, how you get paid, how this saves you money, why centralization unlocks more opportunities, and how to migrate your tracks if they’re registered elsewhere.
What is YouTube Content ID?
YouTube Content ID is a system that identifies when your music is used in videos. When a match is found, it can:
Monetize the video
Track usage
Prevent unauthorized uploads
For sync licensing, Content ID also serves as a clearance signal. Libraries want confidence that:
Music is properly registered
There are no ownership conflicts
Tracks can be licensed without issues
Why Content ID matters for sync licensing
Here’s the most important rule:
YouTube only allows one Content ID registration per track.
If your song is registered in multiple systems:
Claims can conflict
Videos may be flagged incorrectly
Libraries may reject the track
Placements can fall through
Because of this, most libraries only work with music that exists in one trusted Content ID system.
Why That Pitch manages Content ID
We manage Content ID so your music can be accessed by all 100+ libraries in our network.
All partner libraries work within the same centralized Content ID system through That Pitch. This is what allows your tracks to be widely licensed without conflicts.
If your track lives in another Content ID system:
Most libraries will not accept it
You may be limited to just one partner
You lose access to the rest of the network
Centralization is what gives your music the most reach.
The biggest advantage: access to 100+ libraries
If you manage Content ID yourself or place it with a single library:
They typically require exclusive control
Other libraries won’t accept the track
You’re limited to one pipeline
With That Pitch:
All libraries access the same system
No exclusivity conflicts occur
Your music stays widely licensable
This is one of the main reasons 100+ libraries work with us.
Do I still get paid?
Yes. You receive 100% of your Content ID revenue.
We don’t take a percentage. We simply manage the administration so your music stays protected and trusted across the network.
How this saves you money
Most Content ID providers charge:
Around $5 per track per year
Plus 20% of your royalties
For example:
100 tracks = about $500 per year
Plus losing 20% of earnings
With That Pitch:
No yearly fees
No percentage taken
You keep 100%
It’s included as part of your membership.
Can I manage Content ID myself?
No — not if your music is on That Pitch.
Tracks active on the platform must remain in our Content ID system. This ensures:
Libraries can license your music safely
No claim conflicts occur
Your tracks remain widely available
Managing Content ID separately typically leads to fewer opportunities and placement restrictions.
Why libraries require centralized Content ID
Libraries assume music delivered through That Pitch is fully cleared.
If a conflicting claim appears after a placement:
Projects may pause
Clients get frustrated
Tracks may be removed
Artists can be blacklisted
Centralized Content ID protects everyone involved.
What if my track is already registered elsewhere?
No problem — you’ll just need to migrate it to That Pitch.
Since YouTube allows only one registration per track, this prevents conflicts and keeps your music fully licensable.
How to migrate your Content ID
Step 1: Upload your track to That Pitch
As soon as your track is uploaded:
It is automatically registered in our Content ID system
All partner libraries can access it
No extra setup is required
Step 2: Email your current provider
Just send them a removal request. That’s it.
Here’s a simple template you can use:
Subject: Request for Removal of YouTube Content ID Registration – [Song Title] by [Artist Name]
Hi [Support Team],
I’m reaching out to request the full removal of YouTube Content ID registration for my track:
Song Title: [Song Title]
Artist Name: [Artist Name]
[Or simply request all of your tracks that have been uploaded under the Artist Name]
Please confirm once this track has been fully released from your Content ID system.
Thank you,
[Your Name]
Step 3: Wait for confirmation
Most providers process removal within a few days. Once confirmed, you’re all set.
Need to whitelist a YouTube video?
If you’ve licensed your music outside of That Pitch, you can whitelist specific YouTube channels so they don’t receive claims.
Go to:
Settings → Licensing
Enter the YouTube channel URL
Submit your request
Most requests are processed within 24 hours.
The big picture
Centralized Content ID with That Pitch means:
More library access
No exclusivity lock-in
No duplicate claims
100% of your earnings
Lower costs
Greater trust from partners
Simple version: one system, maximum reach, fewer headaches.