It’s a fair question. If distributors can send music to platforms like Spotify and Apple Music, why don’t they also distribute to sync libraries?
Short answer: it’s a completely different business model, with different rights, legal structures, and operational demands.
Here’s the clear breakdown.
1) Legal complexity
Music libraries don’t operate like streaming platforms.
Each library has:
Its own licensing agreements
Different rights requirements
Unique territory rules
Custom deal structures
This means every placement involves nuanced legal review, rights verification, and contract management. DSP distributors are built for standardized delivery, not ongoing legal administration across dozens or hundreds of partners.
2) The industry is highly fragmented
Streaming platforms are centralized. Music libraries are not.
Libraries differ in:
Genres they accept
Exclusivity expectations
Pricing models
Customer types
Delivery specs
Approval timelines
This fragmentation makes it extremely difficult for traditional distributors to create a one-size-fits-all pipeline.
3) Rights management is more complex than DSP distribution
DSP distributors manage master rights.
Music libraries require:
Master rights
Publishing rights
Clearance verification
Metadata accuracy
Licensing authority
Managing both sides of rights administration at scale requires infrastructure DSP distributors simply don’t have.
4) Specialized infrastructure is required
That Pitch was built specifically for library distribution.
Our system handles:
Rights verification
Library-specific delivery formats
Contract alignment
Content ID coordination
Clearance through specialized tools
Ongoing administration
This is outside the scope of DSP distribution models.
Looking ahead
We are actively working with several distributors to integrate library distribution into their ecosystems. The goal is to give artists access to sync opportunities directly from platforms they already use — while ensuring rights and licensing are handled correctly.
The takeaway
DSP distribution and sync library distribution serve different purposes:
DSP distribution focuses on:
Releases
Streaming access
Immediate availability
Library distribution focuses on:
Licensing
Rights management
Clearance
Long-term placement opportunities
Both are valuable. They just require different systems.
That’s why traditional DSP distributors don’t work with libraries — and why That Pitch exists to fill the gap.