At That Pitch, an Artist Profile represents your unique artist name, creative pseudonym, or side project—it is the specific consumer brand behind the music you create.
Think of it exactly like setting up an artist page on Spotify or Apple Music. An Artist Profile represents the public-facing identity tied to your songs, including the specific name, musical style, and aesthetic direction associated with that distinct project.
How Artist Profiles Work
Each Artist Profile acts as its own creative brand, helping music supervisors and library filters instantly categorize and present your music to clients.
Because sync licensing heavily relies on how music is packaged and curated, you can use our Multi-Profile feature to separate your styles. For example, you might maintain:
A main artist profile for your primary commercial releases
A separate project name dedicated entirely to cinematic instrumental music
Another distinct profile or creative alias for a niche electronic genre
⚠️ Important Corporate Restriction: While you are welcome to build multiple creative aliases or project brands, an Artist Profile cannot be used as a corporate business entity, label, or production house name (e.g., "COOL BEATS PRODUCTIONS"). We operate on a direct-to-creator model and require dedicated, project-based artist branding.
Artist Profiles vs. Your Writer Profile
Understanding the difference between your public-facing brands and your legal backend profile is crucial for proper distribution:
You can have multiple Artist Profiles: There is no limit to how many project aliases you can create. This makes it easy to organize different sounds, genres, or projects under separate creative identities, ensuring you always own 100% of the underlying music.
You can only have ONE Writer Profile: While you can create dozens of public artist names, they must all tie back to a single, unalterable Writer Profile.
Your Writer Profile is permanently linked to your individual Performing Rights Organization (PRO) and your unique IPI/CAE number. No matter how many creative project names, genres, or artist identities you spin up on the front end, all financial sync distributions and backend royalties flow back to that single, verified writer profile.
Simple version: You can create as many creative artist names and project brands as you need to package your music cleanly for supervisors—but they will all route safely to your single, legal writer identity for royalty tracking.