Short answer: you can try — but it’s usually much harder than it looks.
You can technically approach libraries by yourself. Some artists do. But negotiating access, terms, and delivery standards across multiple libraries takes a lot of time, legal clarity, and ongoing communication.
That’s where That Pitch comes in.
Why going solo can be tough
Time
Building relationships with libraries can take months or even years. Every library has different preferences, contracts, and review processes.
Legal complexity
Each agreement comes with its own terms, rights structures, and ongoing obligations. Most artists end up needing legal review, which can get expensive quickly.
Limited negotiating power
As an individual, you usually have less leverage. Libraries are more likely to offer better terms to partners who consistently deliver high-quality music at scale.
Revisions
When working directly with libraries, revision requests are common. This can mean extra production time, extra costs, and delays in getting your music live.
Uncertainty
Not every library advertising submissions is reputable or actively placing music. It can be hard to tell which opportunities are worth your time.
How That Pitch helps
Stronger deal terms
Because we represent a large community of artists, we’re able to negotiate artist-friendly terms — including no revision requirements and non-exclusive placements.
Vetted library network
We only work with trusted partners who are actively licensing music.
Faster access
Instead of pitching one library at a time, your music is made available across a broad network at once.
Legal confidence
We use systems like Cleared Music to help verify tracks before submission, making libraries more confident in accepting your music.
Focus on creating
We handle the logistics, communication, and delivery so you can spend more time making music and less time managing admin.
The big picture
You can absolutely pursue libraries on your own. But most artists find that having an advocate who understands the system, speaks the language, and already has relationships in place makes the process faster, smoother, and more effective.
Simple version: going solo is possible — going supported is usually easier.